Business Advice Blog - Is product development and brand management more or less the same?

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Is product development and brand management more or less the same?

Tags:Brand, Development, Less, Management, More, Product, Same

Question by xbox360classact: Is product development and brand management more or less the same?
I want to go into brand management and work my way into product development, but they both seem to be intertwined. Is this true and if so, how so?

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Answer by Silver S

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One Response to “Is product development and brand management more or less the same?”

Sahara Says:
November 30th, 2011 at 9:15 am
Both are pretty vague and have to do with marketing.

Brand management involves everything to do with a specific brand or family of products. It can include product development for that brand.

Product Development is about developing new products. It’s not specific to a brand though it could be.

It depends on the company that you are talking about.

One Response to “Is product development and brand management more or less the same?”

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