Business Advice Blog - Q&A: What questions should we be asking the GM Marketing for our marketing assignment requiring a product launch?

Oct

Q&A: What questions should we be asking the GM Marketing for our marketing assignment requiring a product launch?

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Tags:Asking, Assignment, Launch, Marketing, Product, Questions, requiring, Should

Question by sattarsoul: What questions should we be asking the GM Marketing for our marketing assignment requiring a product launch?
For our marketing class assignment, we are required to submit a marketing plan for the launch of a new product. We will be visiting a company’s General Manager, Marketing to gain insight. We are a group of 5. We are allowed half an hour with him. In this limited time frame what questions should we ask in order to facilitate our inventing a new product and developing a marketing plan accordingly?

Best answer:

Answer by Bill P
How can we make this affordable for everyone?

Know better? Leave your own answer in the comments!

One Response to “Q&A: What questions should we be asking the GM Marketing for our marketing assignment requiring a product launch?”

Cole Says:
October 30th, 2011 at 5:58 am
How did you define your target audience? What factors made you select that target audience? How did you define your “word-picture?” What were your initial goals for the product, and, how did those goals change, if at all, through the development cycle? How did you formulate your product’s competitive advantage? What were the obstacles to market entry and how did you overcome them?

One Response to “Q&A: What questions should we be asking the GM Marketing for our marketing assignment requiring a product launch?”

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