Question by louisvuittonchild: What percentage of my marketing budget should I allocate for online marketing?
I have a writing and editing services company, and we currently have $ 4500 of our operating budget. We are planning to do direct mail marketing, advertisements in trade journals, and online marketing (pay-per-click, e-newsletters, etc). How much of my marketing budget should I allocate for online marketing?

Best answer:

Answer by strayinma
You can test how well PPC works for you with a very short test, $ 100-$ 200.

I recommend going with Google/Yahoo Paid advertising for it’s wider audiences.

Create your most compelling ad copy and target popular keywords in your space.

Implement the conversion tracking code provided by Google / Yahoo on your “thank you” / sales lead page.

You’ll be able to determine the ROI of PPC within a short time, and short spend.

Hope this helps!

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